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Step one: capture the shape of the move
Start with facts that determine crew size and time: pickup address, destination, move date, flexibility, and a rough home size such as studio, one bedroom or three bedrooms. Add access details, including floors, elevator, stairs, parking distance and any building rules. Example: a renter moving from a third-floor walkup into a first-floor one bedroom on a Saturday. Those answers already show labour intensity and timing. Keep these fields near the top and use plain choices rather than free text, so a visitor can finish the first screen in under a minute and feel progress.
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Step two: add an item checklist
After the basics, offer a short checklist of items that change the quote: piano, large safe, mattress count, sofa sections, disassembly needs, boxes already packed, fragile art and outdoor equipment. Include a field for photos, which helps an estimator spot narrow hallways or heavy furniture. In the renter example, the checklist might show two mattresses, a dining table needing disassembly and about thirty boxes. Mark which items are optional so no one abandons the form while guessing. Each answer should connect visibly to something a crew would plan for, such as tools or extra hands.
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Step three: confirm and set expectations
End with contact preference, a field for special instructions and a confirmation message that restates what was submitted. Explain what happens next: who reviews the request, how an estimate will be delivered, and what information might still be needed, such as a walkthrough or insurance details. In the example, the renter receives a summary listing both addresses, the Saturday window and the heavy items, then replies to correct the stair count. Avoid promising fixed prices until the provider verifies details. A clear recap reduces disputes and gives the customer something concrete to compare.